This Is How Influence Really Works

Every founder reaches a moment when the work feels loud, crowded, and competitive. That’s the moment when your voice matters most. The electric vehicle industry may be driven by technology, but Elena Ciccotelli proves the real traction comes from the human behind the mic.

Elena is the creator of EVs for Everyone, an EV podcast that has grown into a respected EV media brand and a reliable source of electric-vehicle thought leadership. She began her career in corporate automotive and later moved to Lyft before stepping into the EV industry with a simple idea: make EV conversations human, bold, and accessible.

Her journey takes us through emerging industry trends, the realities of B2B marketing in automotive, and the chaos of building a niche EV media brand as a solo founder. She opened up about content burnout, the pressure to stay consistent, and how focusing on what she could control helped her maintain momentum. Elena shows how a founder-led content strategy can carry you further than perfection ever will.

Her story is a reminder that founders who trust their voice stay standing even when the industry around them shifts. You don’t need the biggest platform to create influence. You need clarity, honesty, and the courage to put your point of view into the world.

If you’re building something in a crowded space or trying to find your lane, this conversation will give you a spark to move forward.

🎧 Listen now to hear how Elena is turning chaos into clarity.

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