Building something new is hard. Building it in an environment where the rules change by state and by day is even harder. For founders operating in regulated spaces, chaos isn’t a detour. It’s the terrain.

Haylee Jordan didn’t set out to become a CPG founder. She built her career running brand studios and shaping stories for other companies, confident she would never launch a consumer brand herself. Then Fabric happened. Today, she’s a cofounder of a Colorado beverage brand crafting nonalcoholic and hemp-derived THC drinks while navigating state regulations, limited resources, and nonstop decision making. Along the way, she learned that speed without focus leads to burnout, and that clarity comes from choosing depth over expansion. Her journey shows what it really takes to build when certainty is never guaranteed.

What makes Haylee’s story land is how familiar it feels to founders everywhere. Too many hats. Too much noise. Constant pressure to move faster than the system allows. Her experience is a reminder that chaos doesn’t mean something is wrong. It often means you’re building something real.

This conversation speaks to founders learning how to grow with intention, protect their mindset, and stay grounded while navigating complexity.

🎧 Listen now to hear how Haylee is turning chaos into clarity and purpose.

If you’d like to be a guest on our Hello Chaos Podcast, ​click here​ for more information and to sign up. We look forward to connecting with you soon!

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