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Everyone tells you that starting a business means owning your time. Nobody mentions that, in the beginning, the business owns more of it than your old job ever did. The freedom is real. It just shows up later than you’d like.
C.W. Hawley spent years as a nurse and then an operations VP in senior living, running teams and overseeing a huge portfolio without breaking a sweat. When a layoff hit, she finally built the time strategy firm everyone had been telling her to start: Let's Talk Time.
The operations side came easily, but sales didn't. Neither did earning nothing unless she closed a deal. She found herself taking calls on Saturday mornings and staying on for every pitch. So, she did the hard thing: she started living the framework she teaches. She audited her time in real time, cut before she added, and blocked rest like it mattered, because it does.
If you’re working more now than you did at your last job, you’re not doing it wrong. You might just be walking faster on the same treadmill. C.W.’s fix starts with seeing where your hours actually go and deciding what has to go first.
Every founder trades time for traction early on. The ones who last learn to take it back on purpose.
🎧 Listen now to hear how C.W. is turning chaos into breathing room.
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Which GTM Work Should Agents Own?
Automating at random isn’t a system. Deciding what agents own and what people own is.
On October 28, HubSpot and Dust run Build, Buy, or Hire? live. You’ll leave knowing what to hand to agents, and with the workflows to prove it:
A framework for where a human stays in the loop
A post-call automation that updates your CRM for you
A Slack view of who owns each account and what happens next
Live at 11am EDT / 8am PDT
