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A Note from Our Founder

What if love isn’t the soft part of leadership, but the structural part? This week’s Field Note makes the case that love, stripped of the greeting card language, looks a lot like the behaviors that already build healthy organizations. Tell the truth. Keep your word. Correct without humiliating. Share power. Give credit.

That isn’t softness. It’s maturity. The real test of a leader is whether the people around you become more capable, more courageous, more honest, and more alive.

Love belongs in leadership, not as sentiment but as infrastructure. This week’s article shows what it looks like in practice, and why it takes more courage than being nice.

Plan Your Week

New Hello Chaos Podcast

If you’re funding your startup on credit cards and hope, this one’s for you.

Diane Moca built MomSub, a tech marketplace that takes the stress out of finding in-home childcare, after cycling through 12 providers as a working mom. When her cards maxed out and her website got shut off, she stopped chasing loans, cut everything nonessential, and went after customers until she hit breakeven.

Hear how she turned chaos into cash flow, and why it matters if you’re building something of your own.

Is your voice missing? Speak Up.

Do you have an entrepreneur story to tell? A point to make? An idea to share? We want to hear from you! Sign up to be a Hello Chaos guest today.

How To: Harness Your Creative Power

Beautiful or profitable? Marco Suarez refused to pick one.

He spent his career designing digital products for tech companies, where the work was gone in six months, so he jumped into Methodical Coffee, the local shop that keeps collecting national awards. His plan was to design it, get it going, and go back to tech. Instead he found out that building something beautiful on a real budget is a puzzle of its own. The floors are cut and patched concrete, the mugs came from thrift stores, and every dollar had to earn its place.

The harder part was balancing the vision with the bills. It took Marco eight years to pay himself enough to shift most of his time to the business he started. Along the way he learned how to finish what he starts, how to protect the details that matter without letting them wreck the budget, and how to prove that beautiful and profitable can live in the same business. If you’ve ever felt stuck choosing between making it good and making it work, read his story.

Resource Spotlight

Your kitchen table was a fine first office, but it’s not the one you want to grow in.

Working from home or the corner of a coffee shop only takes you so far, especially when you need to focus, take a call, or look like the professional you are. Bellamore, in Greer, SC, was renovated in 2020 and built for local, independent, startup, and remote businesses. It offers co-working space, private offices, and meeting rooms, and since every professional works differently, it has a variety of rental and leasing options.

It’s also more than a place to plug in a laptop. Bellamore hosts events like morning networking and craft fairs, and its event spaces fit anywhere from 2 to 100 guests. It’s about 25 minutes from both Greenville and Spartanburg, which makes it easier to meet people you wouldn’t run into at home. If you’ve been looking for a space that helps you get more done, call 864-662-9242 to book a tour or check out below!

Ready for a new ride? Carolina Foothills Federal Credit Union offers auto loans with rates and payments built around your budget, not a big bank's bottom line.

It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.