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There's a moment every founder hits where things get hot enough that who you really are starts leaking out, whether you meant it to or not. You can't grind your way past that moment. This week's guest has spent years figuring out exactly what it reveals.

Kashaun Cooper used to get written up for pushing back on every process anyone handed him, which makes it a little funny that he now runs a leadership institute built entirely around systems.

He's got this question he asks people: Are you a carrot, an egg, or a coffee bean under pressure? Once you hear what it means, you won't stop thinking about it.

There's also a restaurant manager story that starts out completely normal and ends up somewhere you won't see coming. Plus, the two sentences of advice that have stuck with him more than anything else he's ever been told.

You probably already know which one of those three you are, you just haven't said it out loud yet.

This conversation gives you the language for it, and once you have it, you can't unsee it in yourself or your team.

Pressure isn't going anywhere, so you might as well find out what yours is actually revealing.

🎧 Listen now to find out if you're a carrot, an egg, or a coffee bean.

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