Alicia Hughes and Jenny Ladd didn’t start Warm Hugs to build a business. They were solving something personal. A way to stay connected after sending their kids off to college.

What started as a simple idea quickly turned into real demand. Not because of what they delivered, but because of how it made people feel.

Now they’re navigating the reality that comes with that kind of growth. Figuring things out in real time, learning how to price their time, and trying to scale without losing the personal connection that made it work in the first place.

There’s a shift here that changes everything.

When you understand what people are actually buying, you stop focusing on the wrong things and start building with intention.

This is the kind of clarity that reshapes how you grow.

🎧 Listen now to hear how Alicia is turning chaos into connection.

If you’d like to be a guest on our Hello Chaos Podcast, ​click here​ for more information and to sign up. We look forward to connecting with you soon!

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