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A Note from Our Founder

The hardest leadership moments are rarely confusing.

Usually, you already know. You know what’s off. What conversation needs to happen. What decision has been delayed. What part of the business is no longer aligned, even if everyone keeps pretending it is.

That’s what makes these moments so uncomfortable. The tension isn’t uncertainty. It’s the cost of acting on what’s already become clear. Because once you see it honestly, avoiding it starts creating a different kind of pressure. One that slowly shows up in the culture, the team, and the decisions being made around you.

This week’s Field Note explores the quiet internal battle leaders face when honesty starts demanding more than comfort is willing to give. Because the longer truth is avoided, the more expensive it becomes.

Plan Your Week

New Hello Chaos Podcast

You’re not stuck. You’re just holding on too long.

Mitchell Levy has built and rebuilt multiple companies, only to watch them fall apart when the market shifted, not because the ideas were wrong, but because what used to work stopped working. That moment forced a shift from chasing more strategy to getting clear on what actually matters, something every founder runs into when growth starts to feel harder than it should. Hear how he turned chaos into clarity and why it matters if you’re building something of your own.

Is your voice missing? Speak Up.

Do you have an entrepreneur story to tell? A point to make? An idea to share? We want to hear from you! Sign up to be a Hello Chaos guest today.

How To: Know Who Your People Are

Co-Founder and Publisher Michael Bailey has grown the digital media company, The MinorityEye, to over 470,000 subscribers through aggregation, original content, community-building, and some zigzags here and there.

Although they started with a crystal-clear focus on amplifying voices and stories that impact Black communities, it took time and unexpected insights to define their audience – and the company itself.

So, how did they do it?

Resource Spotlight

Generational Performance Solutions is built around a challenge most companies feel but rarely address directly.

Teams today are made up of people who think, communicate, and work differently. When that goes unaddressed, it can lead to friction, misalignment, and inconsistent performance.

Generational Performance Solutions helps organizations better understand those differences and use them to their advantage. Through data, workshops, and strategy, they equip teams to collaborate more effectively and perform at a higher level.

If you’re leading a team and feel like things aren’t clicking the way they should, this is a resource worth exploring.

Don’t let your tax refund sit idle.

Here’s a smarter way to make it work for you. CFFCU savings accounts are built to help you grow what matters most.

You’re not just opening an account. You’re becoming an owner.
Start with as little as $5 and choose the savings approach that fits you.

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.

“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”

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